A man with curly black hair, sunglasses, and a goatee, wearing a black shirt, is sitting outdoors. There are trees and blurred structures in the background.

Hey folks

I’m Prathmesh Wadekar, a creative and detail-oriented Product Designer based in Mumbai, with 13+ years of experience crafting intuitive and visually compelling digital experiences across web, mobile, and emerging platforms.

Expertise spans UI/UX design, design systems, user research, prototyping, and brand identity, with a proven track record of delivering innovative solutions that enhance usability, engagement, and accessibility. Adept at leading cross-functional teams, mentoring designers, and translating complex requirements into elegant, user-centric designs. Skilled in Figma, Adobe Creative Suite, Blender, and modern collaboration tools, with a passion for merging functionality with aesthetic excellence.

Core competencies

  • Team leadership, mentorship, design strategy, stakeholder communication, project management

  • User research, wireframing, prototyping (Figma, Framer), usability testing, accessibility reviews, design systems

  • Micro-interactions, motion design, responsive layouts, visual hierarchy

  • Adobe Creative Suite (Illustrator, Photoshop, After Effects), Blender, Substance 3D Painter

  • Typography, calligraphy, brand identity systems

  • Illustration, marketing collaterals, visual storytelling

Product/ UX Design

Digital interface with colorful buttons labeled Atomic, Design, and System, icons for home, settings, arrow, and crossed out, as well as speech bubble, check mark, and pencil icons.

Forma Atomic Design System

Atomic design is a methodology for creating design systems that emphasises breaking down user interfaces into their fundamental components and then assembling them into more complex structures. This approach, proposed by Brad Frost, draws an analogy from chemistry to describe how components can be combined to build up an entire design system.

A promotional graphic for Forma system icons, showing a blurred background of various icons and four statistics in green text boxes: over 1000 icons, over 70 social icons, 4 weights, and 18 categories.

Forma System Icon Set

The Forma Icon Set is a meticulously crafted collection of vector icons designed to enhance digital interfaces with clarity and consistency. Each icon in the set is built on a 24x24 pixel grid, ensuring uniformity and alignment across various applications. The icons feature clean lines and balanced proportions, making them versatile for use in web, mobile, and product design.

Smartphone screen displaying a finance app called Bloom with savings, goals, and investment tracking features, and the Bloom logo with the tagline 'Save as You Spend.'

Bloom - Micro-savings App

Bloom is a micro-savings and investment app that helps users build wealth effortlessly. Every time you make a purchase, the app rounds up the spare change and invests it into safe, low-risk funds. Designed for young professionals and first-time investors, Bloom turns small daily transactions into long-term financial growth.

3D/ Illustration work

Abstract digital artwork with staircase leading to a portal surrounded by floating colorful spheres and capsule shapes.
Abstract 3D geometric shapes in pink, purple, and yellow with stairs, pipes, balls, and platforms on a yellow background.
Colorful abstract geometric sculpture with animal and pipe shapes on stairs and platform
  • Devang Vyas, Freelance Brand Designer

    I've known Prathmesh for many years now, and he stands out as one of the most dedicated and enthusiastic professionals I've had the pleasure of knowing.
    There hasn't been a single day when he wasn't excited about what he does. His work is obviously impeccable, and his attention to detail and commitment to excellence are truly admirable. What's equally impressive, however, is his optimistic attitude towards his work and people around him. He is always trying to learn something new, consistently seeking out opportunities to grow and improve his skills.
    Prathmesh's passion for his craft and his commitment to continuous learning make him an invaluable asset to any team.

  • Nandini Krishnamurthy, Staff Product Designer at Intuit

    I had the pleasure of working with Prathmesh in 2014 in TinyOwl, and his passion and ownership stood out right from the start. He consistently delivered high quality illustrations and graphic artefacts, bringing fresh ideas inspired by industry trends. Beyond his craft, what impressed me most was his responsiveness and strong sense of accountability, traits that made him a reliable and inspiring teammate.

  • Raghul Selvam, Product Designer @ Cisco

    I had the pleasure of working closely with Prathmesh as a fellow product designer for 5 years, and he truly stands out as a teammate. His technical skills are top-notch—he always finds smart, thoughtful solutions to design challenges—but what impressed me most is how collaborative and approachable he is. No matter how busy he is, he never hesitates to help a teammate, explain his thought process, or share his knowledge in a way that makes everyone around him better. Working with him has not only been a great learning experience but also a reminder of how much stronger a team becomes when you have someone as supportive and skilled as him.

  • Ketki Athavale, Leader, Product Manager @ Cisco

    I've had the chance to work with Prathmesh for over 4 years and can tell you his knowledge of product design coupled with his grasp of design processes is excellent. He is meticulous in his work, with great attention to detail, and can work with speed. If I were to look to anyone to deliver a complex UX design, it would be him. He also works constantly to further his design know-how, experimenting with 3D design, video tools and more. One of my favorite projects at Cisco was one where we explored designing an app for Vision Pro and couldn't have done it without Prathmesh's mastery over his skillset.

  • Sarah Newman, Engineering Product Manager @ Cisco

    Prathmesh is an exceptional and experienced product designer whom I had the pleasure of working with during our time at Cisco and Involvio, as both a colleague and his reporting manager.

    Prathmesh consistently impresses with his creativity and ability to translate ideas into visual user journeys. His strengths lay in design finesse, prototyping, and the ability to navigate and solve complex UX challenges. This was particularly evident in a project related to a product prototype for Apple Vision Pro where Prathmesh was required to push his design boundaries when designing for an immersive user experience.

    Always open to feedback, staying up to date with design trends, and active in extra-currilular design activities, Prathmesh has has brought both talent and teamwork to every project. I’d highly recommend Prathmesh as a product designer and colleague.

  • Prajakta Solkar, Head of UI/UX @ Go Payments

    I was fortunate to collaborate with Prathmesh during our time at TinyOwl, and I can confidently say he is one of the most talented product designers I’ve collaborated with. What I admire most about him is not just his design expertise, but also his willingness to share knowledge and guide others. He has a natural knack for mentoring—always patient, approachable, and generous with feedback—which makes him an invaluable team player.

    Whether it was brainstorming creative solutions, refining design flows, or mentoring juniors, Prathmesh brought both professionalism and empathy to the table. I would highly recommend him to any team looking for a skilled designer/leader and an inspiring colleague.

  • Sarath J. Senior Product Designer @ Leap India Stack Foundation

    Prathmesh is one of the smartest and most creative people I’ve worked with. He always comes up with fresh, out-of-the-box ideas and has a natural talent for managing things smoothly. What I admire most is his ability to combine creativity with practical solutions, making work both effective and enjoyable. He’s a great teammate and a true problem solver.

  • Harsh Sodi, Brand Consultant for Startups & MSME Brands

    I had the pleasure of working with Prathmesh at both TinyOwl and Bewakoof, where his passion for design and branding was evident in every project. Prathmesh consistently delivered creative solutions that strengthened brand identity and visual communication. His ability to understand and translate strategic goals into impactful design is a commendable skill.

    While my work with Prathmesh focused on design and branding, I have also followed his impressive journey as a product designer. His commitment to quality and his eye for detail are clear in his portfolio and professional updates. Prathmesh is a dependable and insightful designer, and I recommend him to any organisation looking to enhance their brand through thoughtful, effective design.

  • Kartik Subramanian, Product @ Cisco

    Prathmesh played a pivotal role in modernizing our LiveChat widget for both human and AI agents. With a mix of creativity, user empathy, and sharp design thinking, they transformed complex requirements into clean, intuitive, and future-ready experiences.

    Their collaborative mindset, eye for detail, and ability to challenge assumptions made the redesign a real success. A strategic, innovative, and impactful UX professional who elevates every project he touched - any team would be lucky to have him!